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inevitable","/es/vol-03-gotv/featured-grand-strategy","es/04.vol-03-gotv/03.featured-grand-strategy",{"title":123,"path":124,"stem":125,"icon":34},"Triplicación de Votos","/es/vol-03-gotv/play-01-vote-tripling","es/04.vol-03-gotv/04.play-01-vote-tripling",{"title":127,"path":128,"stem":129,"icon":34},"Monitoreo Electoral","/es/vol-03-gotv/play-02-election-monitoring","es/04.vol-03-gotv/05.play-02-election-monitoring",{"title":131,"path":132,"stem":133,"icon":34},"Organización Distribuida","/es/vol-03-gotv/play-03-distributed-organizing","es/04.vol-03-gotv/06.play-03-distributed-organizing",{"title":135,"path":136,"stem":137,"icon":34},"Movilización de Votantes Jóvenes","/es/vol-03-gotv/play-04-young-voters-mobilization","es/04.vol-03-gotv/07.play-04-young-voters-mobilization",{"title":139,"path":140,"stem":141,"icon":34},"Coalición Temática Transpartidista","/es/vol-03-gotv/play-05-transpartisan-issue-coalition","es/04.vol-03-gotv/08.play-05-transpartisan-issue-coalition",{"title":143,"icon":22,"path":144,"stem":145,"children":146,"page":6},"Volume 04 | Narrative","/es/vol-04-narrative","es/05.vol-04-narrative",[147,150,153,157,161,165,169,173,177],{"title":27,"path":148,"stem":149},"/es/vol-04-narrative/introduction","es/05.vol-04-narrative/01.introduction",{"title":31,"path":151,"stem":152},"/es/vol-04-narrative/content","es/05.vol-04-narrative/02.content",{"title":154,"path":155,"stem":156,"icon":39},"Aprovechar las emociones para despertar la convicción","/es/vol-04-narrative/featured-grand-strategy","es/05.vol-04-narrative/03.featured-grand-strategy",{"title":158,"path":159,"stem":160,"icon":34},"Construir un mensaje universal","/es/vol-04-narrative/play-01-build-a-universal-message","es/05.vol-04-narrative/04.play-01-build-a-universal-message",{"title":162,"path":163,"stem":164,"icon":34},"Cuenta la historia de la gente","/es/vol-04-narrative/play-02-tell-the-story-of-the-people","es/05.vol-04-narrative/05.play-02-tell-the-story-of-the-people",{"title":166,"path":167,"stem":168,"icon":34},"Contraatacar con humor","/es/vol-04-narrative/play-03-fight-back-using-humor","es/05.vol-04-narrative/06.play-03-fight-back-using-humor",{"title":170,"path":171,"stem":172,"icon":34},"No digas. Muestra.","/es/vol-04-narrative/play-04-do-not-tell-show","es/05.vol-04-narrative/07.play-04-do-not-tell-show",{"title":174,"path":175,"stem":176,"icon":34},"Exponer la traición","/es/vol-04-narrative/play-05-expose-the-betrayal","es/05.vol-04-narrative/08.play-05-expose-the-betrayal",{"title":178,"path":179,"stem":180,"icon":34},"Llamado a la acción","/es/vol-04-narrative/play-06-call-to-action","es/05.vol-04-narrative/09.play-06-call-to-action",{"title":182,"icon":22,"path":183,"stem":184,"children":185,"page":6},"Special Volume | The Democratic Playbook","/es/democratic-playbook","es/06.democratic-playbook",[186,189,192,196,200,204,208,212,216,220,224,228],{"title":27,"path":187,"stem":188},"/es/democratic-playbook/introduction","es/06.democratic-playbook/01.introduction",{"title":31,"path":190,"stem":191},"/es/democratic-playbook/content","es/06.democratic-playbook/02.content",{"title":193,"path":194,"stem":195,"icon":39},"Populismo Democrático","/es/democratic-playbook/featured-grand-strategy","es/06.democratic-playbook/03.featured-grand-strategy",{"title":197,"path":198,"stem":199,"icon":34},"Una Narrativa Inclusiva","/es/democratic-playbook/play-01-an-inclusive-narrative","es/06.democratic-playbook/04.play-01-an-inclusive-narrative",{"title":201,"path":202,"stem":203,"icon":34},"Dominar lo Digital","/es/democratic-playbook/play-02-dominate-on-digital","es/06.democratic-playbook/05.play-02-dominate-on-digital",{"title":205,"path":206,"stem":207,"icon":34},"Poder Cívico para Impacto Político","/es/democratic-playbook/play-03-civic-power-for-political-impact","es/06.democratic-playbook/06.play-03-civic-power-for-political-impact",{"title":209,"path":210,"stem":211,"icon":34},"Exponer la Traición","/es/democratic-playbook/play-04-expose-the-betrayal","es/06.democratic-playbook/07.play-04-expose-the-betrayal",{"title":213,"path":214,"stem":215,"icon":34},"Cooperación Inteligente de la Oposición","/es/democratic-playbook/play-05-smart-opposition-cooperation","es/06.democratic-playbook/08.play-05-smart-opposition-cooperation",{"title":217,"path":218,"stem":219,"icon":34},"Nuevo Estilo Disruptivo","/es/democratic-playbook/play-06-new-disruptive-style","es/06.democratic-playbook/09.play-06-new-disruptive-style",{"title":221,"path":222,"stem":223,"icon":34},"Desafiarlos en los Tribunales","/es/democratic-playbook/play-07-challenge-them-in-court","es/06.democratic-playbook/10.play-07-challenge-them-in-court",{"title":225,"path":226,"stem":227,"icon":34},"Asegurar el Voto","/es/democratic-playbook/play-08-lock-the-vote","es/06.democratic-playbook/11.play-08-lock-the-vote",{"title":229,"path":230,"stem":231,"icon":34},"Jiu-jitsu a su Represión","/es/democratic-playbook/play-09-jujitsu-their-repression","es/06.democratic-playbook/12.play-09-jujitsu-their-repression",{"title":233,"icon":22,"path":234,"stem":235,"children":236,"page":6},"Volume 05 | Opposition & Coordination","/es/vol-05-opposition-coordination","es/07.vol-05-opposition-coordination",[237],{"title":27,"path":238,"stem":239},"/es/vol-05-opposition-coordination/introduction","es/07.vol-05-opposition-coordination/01.introduction",{"title":241,"icon":22,"path":242,"stem":243,"children":244,"page":6},"Volume 06 | Movement Building","/es/vol-06-movement-building","es/08.vol-06-movement-building",[245],{"title":27,"path":246,"stem":247},"/es/vol-06-movement-building/introduction","es/08.vol-06-movement-building/01.introduction",{"title":249,"icon":22,"path":250,"stem":251,"children":252,"page":6},"Volume 07 | Institutions & Civic","/es/vol-07-institutions-and-civic","es/09.vol-07-institutions-and-civic",[253],{"title":27,"path":254,"stem":255},"/es/vol-07-institutions-and-civic/introduction","es/09.vol-07-institutions-and-civic/01.introduction",{"title":257,"icon":22,"path":258,"stem":259,"children":260,"page":6},"Volume 08 | International Support","/es/vol-08-international-support","es/10.vol-08-international-support",[261],{"title":27,"path":262,"stem":263},"/es/vol-08-international-support/introduction","es/10.vol-08-international-support/01.introduction",{"title":265,"icon":22,"path":266,"stem":267,"children":268,"page":6},"Volume 09 | Politics & Electioneering","/es/vol-09-politics-and-electioneering","es/11.vol-09-politics-and-electioneering",[269],{"title":27,"path":270,"stem":271},"/es/vol-09-politics-and-electioneering/introduction","es/11.vol-09-politics-and-electioneering/01.introduction",{"title":273,"icon":22,"path":274,"stem":275,"children":276,"page":6},"Volume 10 | Leadership","/es/vol-10-leadership","es/12.vol-10-leadership",[277],{"title":27,"path":278,"stem":279},"/es/vol-10-leadership/introduction","es/12.vol-10-leadership/01.introduction",{"id":281,"title":36,"body":282,"description":424,"extension":425,"links":426,"meta":427,"navigation":428,"path":37,"seo":429,"stem":38,"__hash__":431},"docs_es/es/02.vol-01-authoritarian-playbook/03.featured-grand-strategy.md",{"type":283,"value":284,"toc":408},"minimark",[285,290,294,297,300,303,307,311,316,319,323,326,330,333,337,341,347,350,353,361,365,370,373,380,384,389,392,399],[286,287,289],"h2",{"id":288},"la-jugada","La Jugada",[291,292,293],"p",{},"\"Populismo Sincrético\" se trata de usar una mezcla magistral de elementos de distintos puntos del espectro político para crear un atractivo amplio y convincente que permita liderar. En la práctica, este enfoque trasciende las fronteras tradicionales de izquierda-derecha o progresista-conservador, implicando a una base diversa mediante una combinación de políticas y retórica.",[291,295,296],{},"Al explotar el descontento generalizado con las etiquetas políticas tradicionales, los autoritarios electos construyen una narrativa con la que la gente se identifica y se presentan a sí mismos como \"uno del pueblo\", genuinamente sintonizados con las preocupaciones y las experiencias cotidianas de la población.",[291,298,299],{},"En algunos casos, el populismo sincrético va más allá de las meras palabras y también se manifiesta en acciones. Es una retórica que, una vez en el poder, a veces se traduce en beneficios materiales tangibles para la gente, atendiendo a sus necesidades inmediatas.",[291,301,302],{},"Al ofrecer soluciones prácticas y mostrar capacidad de respuesta ante los problemas del día a día, los nuevos autoritarios refuerzan su atractivo y fomentan la lealtad entre una base diversa de seguidores.",[304,305],"iframe-youtube",{"youtube-id":306},"RpyVcXFMZwI",[286,308,310],{"id":309},"cómo-se-ve","¿Cómo se ve?",[312,313,315],"h3",{"id":314},"_1-un-líder-por-encima-de-las-divisiones-políticas-tradicionales","1. Un líder por encima de las divisiones políticas tradicionales",[291,317,318],{},"El populismo sincrético implica crear una persona política multifacética que trasciende las divisiones ideológicas tradicionales. Esta mezcla se diseña para que el líder parezca sensible a una amplia gama de necesidades sociales y preocupaciones de la gente en la vida cotidiana. La combinación ideológica ayuda a cultivar la imagen del líder como un protector que lo abarca todo, capaz de atender una diversidad de deseos públicos.",[312,320,322],{"id":321},"_2-comunicación-directa","2. Comunicación directa",[291,324,325],{},"Los nuevos líderes autoritarios explotan los canales de comunicación directa, en particular las plataformas de redes sociales, para eludir los medios tradicionales. De este modo, se relacionan directamente con el público y pueden segmentar audiencias específicas.",[312,327,329],{"id":328},"_3-políticas-que-rinden-para-un-amplio-espectro-de-electores","3. Políticas que rinden para un amplio espectro de electores",[291,331,332],{},"Una vez en el poder, el populismo sincrético transforma la narrativa utilizada para recabar apoyo en políticas que combinan estratégicamente distintos elementos ideológicos. Este enfoque es a la vez oportunista y deliberadamente estructurado para asegurar la base del líder abordando una serie de asuntos que importan a diversos grupos de votantes. Por ejemplo, un líder puede adoptar posturas conservadoras en temas como el nacionalismo y la inmigración, mientras se inclina hacia la izquierda en asuntos como el populismo económico y las políticas de bienestar social.",[286,334,336],{"id":335},"quién-lo-ha-hecho","¿Quién lo ha hecho?",[312,338,340],{"id":339},"el-salvador-nayib-bukele","El Salvador: Nayib Bukele",[342,343,344],"blockquote",{},[291,345,346],{},"Rompiendo con ideologías fracasadas",[291,348,349],{},"Aunque sus orígenes políticos estaban ligados a uno de los principales partidos de El Salvador, Bukele ganó su primer mandato presidencial presentándose como un candidato independiente y nuevo que iba más allá de la división tradicional, \"Izquierda (FMLN) vs. Derecha (Arena)\", que había gobernado el país desde los años 80.",[291,351,352],{},"Para lograrlo, Bukele aprovechó la ola de descontento ciudadano con los dos partidos tradicionales, retratándolos como igualmente corruptos y desconectados de las necesidades de la población. En contraste, protagonizó una nueva era fresca en la que se superaban las divisiones tradicionales, rompiendo paradigmas antiguos y centrando su labor en resolver los problemas del pueblo salvadoreño.",[342,354,355],{},[291,356,357],{},[358,359,360],"em",{},"\"El futuro que estamos construyendo hoy no depende de la Derecha ni de la Izquierda; no depende de las ideologías fracasadas de los ochenta.\"",[312,362,364],{"id":363},"hungría-viktor-orbán","Hungría: Viktor Orbán",[342,366,367],{},[291,368,369],{},"Comunicación sincrética",[291,371,372],{},"Orbán vincula magistralmente políticas sociales populares con mensajes nacionalistas y conservadores. Su retórica enfatiza fuertemente el orgullo nacional húngaro, los valores cristianos y la protección de la cultura húngara frente a amenazas externas percibidas como la Unión Europea o la inmigración. Al mismo tiempo, comunica de forma efectiva la implementación de políticas sociales y económicas, tales como subsidios familiares y ayudas para la vivienda, que atraen a votantes de bajos ingresos y de clase trabajadora — grupos tradicionalmente asociados con la izquierda.",[342,374,375],{},[291,376,377],{},[358,378,379],{},"\"La familia está en el centro de la visión de futuro del gobierno húngaro. Las familias fuertes crearán una sociedad y una economía fuertes y competitivas, una Hungría y una Europa fuertes y competitivas.\"",[312,381,383],{"id":382},"india-narendra-modi","India: Narendra Modi",[342,385,386],{},[291,387,388],{},"Formulación de políticas sincrética",[291,390,391],{},"El enfoque de Modi adopta una postura nacionalista contundente, enfatizando en gran medida el orgullo cultural hindú y el estatus global de la India. Políticas de derecha como la Ley de Enmienda de la Ciudadanía apelan a estos sentimientos nacionalistas al priorizar a inmigrantes no musulmanes en el proceso de ciudadanía. De manera simultánea, Modi ha lanzado numerosas iniciativas que resuenan con agendas económicas tradicionalmente de izquierda al atender las necesidades de los desfavorecidos y económicamente vulnerables. Por ejemplo, el programa Pradhan Mantri Ujjwala proporcionó conexiones de gas para cocinar gratuitas a 103 millones de hogares pobres. Además, introdujo programas que llevaron a la apertura de 450 millones de cuentas bancarias sin intereses para personas no bancarizadas y a la construcción de 25 millones de viviendas asequibles y de bajo costo para quienes no tenían techo. Estas políticas permiten a Modi mostrar que su gobierno trasciende las divisiones tradicionales de izquierda-derecha por el bienestar de todos los indios.",[342,393,394],{},[291,395,396],{},[358,397,398],{},"\"Cuando la gente ve que anteponemos el interés nacional a la política, el apoyo a nuestra política se vuelve amplio.\"",[400,401],"volume-card",{"badge":402,"description":403,"icon":404,"imageUrl":405,"title":406,"to":407},"Volumen 01","Llévate tu copia y aprende cómo contraatacar a los autoritarios","mdi:download","/img/vol01/cover.png","Descarga el Volumen Hoy","https://antiauthoritariantoolkit.org/vol-01-authoritarian-playbook/introduction",{"title":409,"searchDepth":410,"depth":410,"links":411},"",2,[412,413,419],{"id":288,"depth":410,"text":289},{"id":309,"depth":410,"text":310,"children":414},[415,417,418],{"id":314,"depth":416,"text":315},3,{"id":321,"depth":416,"text":322},{"id":328,"depth":416,"text":329},{"id":335,"depth":410,"text":336,"children":420},[421,422,423],{"id":339,"depth":416,"text":340},{"id":363,"depth":416,"text":364},{"id":382,"depth":416,"text":383},"Sintetizando ideologías de manera oportunista.","md",null,{},{"icon":39},{"ogImage":430,"title":36,"description":424},"/sharer-vol01.png","L1Ev_xkJ3xsQuKnV0HeQbFIN2HPKf-1lZfy-btPa_xM",[433,435],{"title":31,"path":32,"stem":33,"description":434,"icon":34,"children":-1},"Este volumen incluye Una Gran Estrategia y Ocho Jugadas",{"title":41,"path":42,"stem":43,"description":436,"icon":34,"children":-1},"Alejado de la política tradicional hacia un enfoque más 'del pueblo'.",1763338952181]