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inevitable","/es/vol-03-gotv/featured-grand-strategy","es/04.vol-03-gotv/03.featured-grand-strategy",{"title":123,"path":124,"stem":125,"icon":34},"Triplicación de Votos","/es/vol-03-gotv/play-01-vote-tripling","es/04.vol-03-gotv/04.play-01-vote-tripling",{"title":127,"path":128,"stem":129,"icon":34},"Monitoreo Electoral","/es/vol-03-gotv/play-02-election-monitoring","es/04.vol-03-gotv/05.play-02-election-monitoring",{"title":131,"path":132,"stem":133,"icon":34},"Organización Distribuida","/es/vol-03-gotv/play-03-distributed-organizing","es/04.vol-03-gotv/06.play-03-distributed-organizing",{"title":135,"path":136,"stem":137,"icon":34},"Movilización de Votantes Jóvenes","/es/vol-03-gotv/play-04-young-voters-mobilization","es/04.vol-03-gotv/07.play-04-young-voters-mobilization",{"title":139,"path":140,"stem":141,"icon":34},"Coalición Temática 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Support","/es/vol-08-international-support","es/10.vol-08-international-support",[261],{"title":27,"path":262,"stem":263},"/es/vol-08-international-support/introduction","es/10.vol-08-international-support/01.introduction",{"title":265,"icon":22,"path":266,"stem":267,"children":268,"page":6},"Volume 09 | Politics & Electioneering","/es/vol-09-politics-and-electioneering","es/11.vol-09-politics-and-electioneering",[269],{"title":27,"path":270,"stem":271},"/es/vol-09-politics-and-electioneering/introduction","es/11.vol-09-politics-and-electioneering/01.introduction",{"title":273,"icon":22,"path":274,"stem":275,"children":276,"page":6},"Volume 10 | Leadership","/es/vol-10-leadership","es/12.vol-10-leadership",[277],{"title":27,"path":278,"stem":279},"/es/vol-10-leadership/introduction","es/12.vol-10-leadership/01.introduction",{"id":281,"title":84,"body":282,"description":320,"extension":321,"links":322,"meta":323,"navigation":324,"path":85,"seo":325,"stem":86,"__hash__":327},"docs_es/es/03.vol-02-digital-comms/03.featured-grand-strategy.md",{"type":283,"value":284,"toc":316},"minimark",[285,289,292,295,298,301,304,307],[286,287,288],"p",{},"A veces, las audiencias a las que necesitamos llegar aún no están de nuestro lado. Pueden estar indiferentes, desinteresadas o desconocer los temas que nos importan. Para ampliar nuestra base, debemos aprender a implicarlas en sus propios términos. Intentar alcanzar a estas audiencias con el mismo mensaje político que usamos para los simpatizantes movilizados simplemente no funciona. Ahí es donde entra la gran estrategia de \"brócoli en el arroz\".",[286,290,291],{},"En esta metáfora, el \"arroz\" es el contenido que atrae la atención de manera natural. El \"brócoli\" es el mensaje político que queremos transmitir. El brócoli solo funciona cuando se mezcla en pequeñas dosis con el arroz.",[286,293,294],{},"Tomemos como ejemplo a los aficionados al baloncesto. Es probable que estén reunidos alrededor de clips del último partido—viendo a LeBron James o a Tatum hacer una clavada. Eso es el arroz. Para llegar a ellos con un mensaje político, podríamos publicar de vez en cuando sobre la postura de LeBron contra el racismo. Eso es el brócoli.",[286,296,297],{},"Hay muchas maneras de construir, adquirir o asociarse con páginas en redes sociales que ya cuentan con grandes audiencias. Al integrar ocasionalmente mensajes políticos en su contenido habitual, obtenemos un acceso más directo y efectivo a una audiencia leal.",[286,299,300],{},"Para implementar bien esta estrategia, necesitas identificar las audiencias adecuadas. No todos los ciudadanos indiferentes o desvinculados están igualmente abiertos a tus ideas—o a tus candidatos. Ahí es donde las encuestas y la investigación se vuelven invaluables.",[286,302,303],{},"Al mismo tiempo, es crucial establecer un ecosistema digital cohesionado que amplifique tu mensaje a través de múltiples plataformas. Alineando las estrategias de contenido en redes sociales, canales de YouTube, colaboraciones con influencers y comunidades en línea de nicho, creas una red que refuerza tu mensaje mediante canales diversos, alcanzando a las audiencias donde más participan. Este enfoque interconectado asegura tanto la coherencia como un mayor impacto para tu mensaje.",[286,305,306],{},"Al construir tu propio ecosistema de comunicaciones digitales y aplicar una estrategia centrada de \"brócoli en el arroz\" para alcanzar audiencias clave, puedes hacer crecer tu base, aumentar el impacto y reducir la necesidad de anuncios pagados.",[308,309],"volume-card",{"badge":310,"description":311,"icon":312,"imageUrl":313,"title":314,"to":315},"Volumen 02","Lleva tu copia contigo y aprende cómo luchar contra los autoritarios","mdi:download","/img/vol02/cover.png","Descarga el Volumen Hoy","https://files.antiauthoritariantoolkit.org/Anti-Authoritarian_Toolkit_Volume_02_Digital_Comms.pdf",{"title":317,"searchDepth":318,"depth":318,"links":319},"",2,[],"Inyectar Mensajes Políticos en Espacios No Políticos.","md",null,{},{"icon":39},{"ogImage":326,"title":84,"description":320},"/sharer-vol02.png","pAUYYu6AC1Q9X9MaqSZHaHVcmZRMcgZfLs-yQk9csH8",[329,331],{"title":31,"path":81,"stem":82,"description":330,"children":-1},"Este volumen incluye La Gran Estrategia y Cinco Jugadas",{"title":88,"path":89,"stem":90,"description":332,"icon":34,"children":-1},"Amplía tu alcance con una sólida infraestructura social.",1763338952331]