Introduction
Digital communication has become the critical battleground where authoritarian leaders have gained an advantage. Let's be honest: in the digital landscape, they've been kicking our asses—they have the money, the connections, the means, and the resources. We can't afford to sit on the sidelines if we want to defend our democracies from backsliding or confront authoritarian control in our countries. We must fight back.
This volume of the Anti-Authoritarian Toolkit focuses on Digital Comms. Today, digital platforms are the key arena where people form their views, connect with communities, and decide on their futures. To effectively challenge authoritarianism, we need to create compelling content, engage diverse audiences, and build networks of allies to amplify our message and break through the noise.
In the following pages, you'll find strategies and tactics tested in some of the most challenging contexts, designed to help you navigate the complex and ever-evolving digital battlefield. From building influencer networks to leveraging WhatsApp for deeper engagement, these plays will help you to not only spread your message but also make it resonate on a personal and emotional level.
By building our own powerful and adaptable digital ecosystems, we can ensure that the forces of democracy not just survive but thrive. As you explore this volume, think of these strategies not merely as tactics but as starting points for innovation.
Adapt them, refine them, and most importantly, use them to make your mark.
With love,
Nika Kovač. Executive Director, D-Hub.
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